Medical spa marketing involves two important aspects. First, it is a direct marketing campaign for your business, by way of direct mail, telephone calls, and visits from representatives, that appeals to health-conscious consumers, and provides them with the information they seek about products and services.
The second part of the marketing campaign is the follow up call, or more commonly known as 'persuasion', done by the marketing representative. This step usually includes an introductory line, that introduces the prospect to your company and explains the services you provide, including what you do not want them to find out first. You will also, perhaps, mention that your company offers a variety of services, some of which may be of interest to them.
However, if your marketing aesthetics is going to work, it is vitally important that you are able to build up the trust and credibility of your prospect through very clearly stated and reassuring facts. Your sales representative should use short, positive talking points, and an approach that will not give them any cause to doubt the strength of your company.
When a medical spa goes directly to the client, they feel more comfortable with their treatment. A qualified medical spa manager who follows up on the initial contact with the prospect can do a lot to make sure this is the case.
The traditional marketing technique for a medical spa would be to visit the medical spa regularly and use the opportunity to sell them products and services. The marketing representative could offer discounts on services or products, such as for an annual check-up. In addition, by offering the service free, the medical spa will feel a lot more confident about paying you for these items.
The approach you take in a medical spa marketing campaign depends largely on how much you are willing to pay for the services offered. Remember, however, that you need to be careful not to overcharge your clients. Because of this, a marketing company should look for you to offer incentives or benefits to encourage them to continue doing business with you.
For example, if you have a discount for new clients, or one that you offer all clients who are not related to your doctor's name, they should feel good about you coming to their medical spa and offering this benefit. Also, if you offer a small discount if they choose a 'brand name' product to treat their illness, they will feel more confident about giving you their business.
When marketing your medical spa, it is vital that you be willing to continue to refer clients, especially if you want to build up a long-term relationship with them. This is because they will feel good about you coming to their home and giving them advice and recommendations, and if you continue helping them even after you have the services you offer, they will continue to refer others to you.
When your target client gets to know you and trusts you, they will remember your name and you will be able to offer your services to others that they are close to. With that, you can really begin to build up a successful medical spa marketing campaign.
Once your medical spa marketing campaign has begun, make sure that your marketing plan includes having the medical spa's services and products listed in your classified ad in the local newspaper. Include each of the services and products as clearly as possible so that people will not have difficulty locating your company.
One way that you can increase the number of people who will visit your medical spa marketing campaign is to have one person on staff, that will work with the medical spa's marketing team and answer their questions and ensure that they feel confident and satisfied with the products and services you offer. This person can be called 'senior' and will not be responsible for selling your products.
One final thing to remember is that you need to keep yourself open to change, and always want to improve on the services you provide to people. Because you are a medical spa, you want to remain in touch with the world of medical spa marketing, and, in the process, create a client base of happy and satisfied patients.