Facebook Messenger Bot is the latest technological advancement to hit the internet world. It is basically a program that runs on Facebook's servers and it can be set up to talk on any of the many social networks such as Facebook, Orkut, Hi5, Multiply, and FriendWise among many others. It can be utilized to link with other chat bots and programs which can be set up in Facebook's wall forums. This is very useful for networking purposes on a global scale. Basically what happens is that a message or a group of messages is posted on one of these wall forums by someone who wishes to invite people to join a particular event or activity, or perhaps asks for friends to join such an event. Through this bot, any interested individual can simply click the button and if his interest is met, he will be added as a member and prompted to join the conversation.
However, this bot is more than just a simple tool for communicating with other individuals on the site, it is also intended to help boost the company's customer experience. The Facebook chatbot allows the company to focus on improving the quality of its customer service offerings by improving its overall brand image. It can be regarded as an extension of the company website or a component that helps customers find out more about the company and what it has to offer.
Here are some of the ways in which Facebook Chatbot can help improve customer service:
Step One: The bot welcomes the user and then performs a general search by using the provided keywords. The provided keyword combinations include terms that can possibly be associated with the company's website, such as "Pizza Restaurant" or "Dining Room," "Online Ordering Menu," etc. Based on these initial terms, the bot searches for a number of relevant articles from various news websites, business directories, blogs, and review sites where it can gather additional data about the targeted audience and get the required data about the audience's requirements for such a product or service.
Step Two: Once the data has been collected through the first step, the ChatBot can perform a targeted analysis regarding the audience and then performs the second step of customizing the welcome message which will appear at the beginning of every incoming message that is sent from the business page. The chattel bot uses a pre-defined template of a welcome message to customize the message based on its findings from the online research. The ChatBot sends a customized welcome message to every recipient on his or her business page.
Step Three: For every relevant post made on the business' official blog, the chatbot uses the provided Google Analytics URL link to track the number of visits made to the blog post, the duration of the visit, and the number of unique visits (links that were click-throughs). Based on this information, the bot uses the customer to select an appropriate icon and customize the Facebook application's landing page for better communication with the audience. This is a great way to measure the effectiveness of the Facebook application.
Step Four: Facebook Messenger Bot are also designed to support the Facebook marketing strategy by sending promotional messages to the audience based on demographics and location. Since the development of the technology was prompted by the need to improve upon the traditional methods of advertising, it is not surprising to see such innovative features coming up in the future. The use of Facebook chat bots allows businesses to offer coupons to the audience. This is another way to target the right audience without wasting resources by sending mass emails.
Conclusion: Facebook chat Bots are the future of advertising because they improve on the traditional ways of advertising while offering more personalized communications to the audience. The creation of the Facebook chattel means there will be less effort required for brand recognition since the conversations are more personal and the conversations are more natural. It is also important to note that chat bots will replace journalists who are reporting on current events because the conversations will be more natural. Many wonder whether this new form of advertising will replace journalists entirely but it is safe to say that the future looks bright for businesses that are already advertising through Facebook. We can only wait and see what creative applications are created with artificial intelligence in the future.