If you spend money on a marketing campaign mail / postcard directly, but you do not spend time developing the headlines – you are wasting your time and money.
Why the title is very important for a direct mail postcard marketing? We'll get to that in a moment. First, let us reveal the title by breaking it down into its purest form.
A title is a line of text in the document head, hence the name. I do not say this to insult your intelligence. I say this to open your mind to what all titles may be achieved.
When you use the word "headline," most people think of newspapers ( "12 Arrested in Whoopee Cushion Incident") or advertising ( "Lose 15 Pounds in 30 Days, Guaranteed.") But headlines can be found in a wider array the publication of it.
In general, the title is designed to:
1. Get the attention of the reader so the first thing they read.
2. Explain the information that follows.
Image Source: Google
3. Identify the audience (in the context of the publication).
This objective applies to direct mail headlines, too. Only in direct mail, there is a stronger desire – and financial incentives – to get the message to read it completely. If someone buys a newspaper, glanced at and then toss it in the trash, newspapers still make the sale.
Headlines Interest in Direct Mail
So for direct mail marketing, we can rewrite our primary goals such as:
1. Grab the attention of the recipient in the first five seconds.
2. Highlight the value of the information that follows. readers promise you will save time or money, make them healthier or happier, or help them avoid something terrible.